Monday, April 23, 2012

SWOT Analysis - The Mall Cineplex, Gadong


 Introduction

The Mall Cineplex is the most popular cinema in Brunei. Established in February 2004, it has 4 halls. It is located on the 3rd floor of The Mall Shopping Centre, Gadong. Gadong is Brunei's most popular entertainment & commercial area.

A large waiting area with the latest movie trailers on HDTV screens & a plenty of shops within the premises, movie-goers are always entertained inside The Mall Cineplex.

To complement The Mall Cineplex & to meet with demands, The Mall Cineplex opened 4 new Deluxe Screens in December 2010. These cinemas allow for movie to choose from - total of 8 screens. With these 4 new screens, The Mall Cineplex Gadong is the largest cineplex in Brunei.

Strengths

The Mall Cineplex is one of our favourite places. Shop around or simply hang out in cafe. Sound quality & picture quality were good as well. Love their user-friendly website & always update the content regularly by adding new informations.

Weaknesses

The eats & snacks option was okay but too expensive. What I don't like about The Mall Cineplex is when we go out have to walk a long trail to go out to the main entrance, unlike the Empire Cinema. Sometimes, its really hard to find parking. Well, Gadong are SCARY PLACES !!! Especially at the END of the MONTH !!!
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The Mall Cineplex's investment & commitment to 3D cinema is in response to the recent demands by the local movie fans in the newspaper & internet for a 3D cinema in Brunei. Yeehaaaa ~~~ The Mall Cineplex is now showing movies in 3D glory & more enjoyable sound system! The current trend for 3D movies ,viewers must wear 3D glasses to enjoy the movies, they however will give you a headache after the show. HAHA...

Food is limited (for me) HAHA - I love Italian Food... LOL ~~~ a few members of staff sometimes are being rude & unwelcoming. Sorry yawwww.

Conclusion

The Mall Cineplex is not much different from the other cinema. But I like The Mall Cineplex better. At least can do window shopping before the show starts. The Mall Cineplex is the most popularly visited cinema compared to Seri Q-Lap & M-Vision Empire Cinema by both gender. It is considered as an all in one venue as it provides wide range of amenities, e.g. boutiques, food courts, department stores, restaurants, arcade & etc. BLA BLA BLA

[source from anywhere & by alifamsyar]

3 comments:

  1. Simple and straight forward.

    How about the price, compare to the other two cineplex? Do they offer the same rate?

    a few members of staff sometimes are being rude & unwelcoming.
    kita sabar saja...

    Btw, what the latest recommended movie to watch?
    *kinda feel left behind,since leaving the student-life* T_T

    ReplyDelete
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